cheers to 10 years and our fresh look!

A decade after shaking up the wine aisle with our contemporary, no-nonsense approach, we’ve got a fresh new look to celebrate the big 1-0.

Our simple, contemporary aesthetic has served us well; taking us beyond retail shelves to become a staple at UK and European festivals, gigs, and venues. As we enter this new era you’ll spot our glow-up rolling out across your favourite bottles and our iconic canned wines. Still unmistakably Most Wanted but better.

And we didn’t stop there. We’ve also revamped our range to make choosing your perfect pour even easier:

• Classics – Everyday go-to favourites.
  

• Selections – Affordable, curated regional picks.
  

• Editions – Premium wines from iconic global regions.
  

Bringing you wines for all occasions, whether you’re front row at a festival or feet up on the sofa, we’re the wine for it. Thanks for being part of our journey— and cheers to 10 more years together!